Botoclinic is a Brazil based aesthetic clinic network focused on facial harmonization and non invasive aesthetic procedures. The brand was founded in 2019 in Porto Alegre with a mission to democratize aesthetic treatments, and it scaled rapidly, reaching 100 opened locations within its first year.
Today, Botoclinic operates as a nationwide network with more than 150 units across Brazil, offering a broad menu of facial and body procedures delivered by specialized health professionals.
Challenge
As a high volume, multi location aesthetic brand, Botoclinic’s digital presence must do more than look good. It needs to:
• Maintain consistent premium trust across every region and unit
• Make treatment discovery simple across a wide list of services
• Convert quickly, with clear pathways to free evaluation booking
• Balance approachability and accessibility with clinical credibility at scale
This project is written as a Maison D’Image style case study, a full transformation approach that combines strategic branding and a custom website experience to elevate positioning, messaging, and conversion.
For Botoclinic, the strategic direction centered on building a clearer, more premium digital system that supports rapid decision making and location based booking, while keeping the brand cohesive across a fast growing network.
Through the Maison D’Image framework, the build focuses on:
- Brand clarity system, positioning pillars, messaging hierarchy, and trust cues
- Website UX structure for procedure discovery, clinic selection, and fast booking
- Conversion focused page sequencing that consistently drives “Agende sua avaliação gratuita” actions
- Modular content blocks that scale across multiple units, promotions, and seasonal campaigns
- Visual direction aligned with modern clinical aesthetics, clean typography, high contrast CTAs, and consistent service category styling
Transformation Achieved
The result is a more cohesive, premium forward digital experience designed to support scale:
• Clearer first impression, stronger trust at first click
• Faster navigation by intent, reducing friction across a large service menu
• Stronger conversion flow into free evaluation booking and unit selection
• A brand system built to stay consistent across a nationwide clinic network
Deliverables
We blend luxury aesthetics with smart strategy to create branding and websites that work as hard as you do. Every service is designed to help your clinic attract high-end clients, communicate trust, and convert with clarity. This isn’t just beautiful design, it’s a strategic digital foundation built to elevate your presence and support your growth.
If your digital presence doesn’t match the quality of your clinic, clients may assume your services don’t either. Book a clarity call and we’ll walk you through the process, your options, and the best pathway for your goals.
