Brand Overview
Clinique des Champs Élysées is a Paris based aesthetic surgery and aesthetic medicine clinic that welcomes French and international patients, with a long established presence in the 8th arrondissement. The clinic positions itself as one of the largest centres for aesthetic medicine and aesthetic surgery in France, with patient support throughout the journey and a clear pathway to booking.
As part of the broader Clinique des Champs Élysées network, the brand also benefits from a coordinated organisation with consistent protocols and medical standards, reinforcing trust at scale.
Challenge
A premium aesthetic clinic competes on trust, clarity, and confidence. The website needed to consistently deliver:
With high intent visitors, the goal is to reduce hesitation and move users from exploration to appointment efficiently.
- An elevated first impression that matches the in clinic experience
- Clear pathways across multiple specialties, without overwhelming users
- Fast trust building through proof points, safety cues, and patient experience
- A frictionless booking journey, especially for first time patients
With high intent visitors, the goal is to reduce hesitation and move users from exploration to appointment efficiently.
Solution
The website content structure was rebuilt around three conversion pillars:
1) Premium positioning, immediately
Lead with a clear, aspirational headline and a confidence building subheadline aligned with the clinic’s expertise and French aesthetic signature.
2) Guided discovery by intent
Present “solutions” in a goal based way so users can self identify quickly, then click into the right pathway. On the current site, the surgery pathways highlighted include liposuction, breast surgery, and rhinoplasty, which are high intent entry points for many users.
3) Trust, then action
Reinforce credibility through long standing history, structured patient support, and facility capability, then place “Prendre RDV” call to action consistently across the experience.
What We Delivered
Home page content framework and section copy, aligned with the existing site direction:
Home page content framework and section copy, aligned with the existing site direction:
- Hero messaging and CTA structure built around appointment intent (“Prendre RDV”)
- Patient journey messaging that emphasises ongoing support and diagnostic led recommendations
- “Nos solutions” service blocks and short descriptions that encourage deeper clicks
- Trust sections with patient review framing and verification emphasis
- Location and contact visibility for the Paris clinic, placed as a conversion assist
Deliverables
We blend luxury aesthetics with smart strategy to create branding and websites that work as hard as you do. Every service is designed to help your clinic attract high-end clients, communicate trust, and convert with clarity. This isn’t just beautiful design, it’s a strategic digital foundation built to elevate your presence and support your growth.
If your digital presence doesn’t match the quality of your clinic, clients may assume your services don’t either. Book a clarity call and we’ll walk you through the process, your options, and the best pathway for your goals.
